post

Fight, Flight or Freeze – Understanding our Fear!

It gives me great pleasure to feature my first guest contributor. I studied Alexander Technique to help me with my fear of speaking in public and Imogen Rangone has kindly offered to write a series of blog posts to help shy, reserved and introverted entrepreneurs understand and learn how to better deal with those fears. I believe you will find these posts helpful and you might even feel inclined to look into Alexander Technique. Please read and leave Imogen and I a comment.

Imogen Ragone is a teacher of the Alexander Technique in Wilmington, Delaware. The Alexander Technique is a thoughtful method for relieving the pain and stress caused by everyday misuse of the body, from the way we sit at the computer to the way we present ourselves at a business meeting. Imogen came to the Technique as a practical solution to chronic neck pain and tension, but found it gave her so much more, including increased energy, self-confidence and enjoyment of life.
Website: www.imogenragone.com
Blog: www.imogenragone.net/blog
Facebook: www.facebook.com/IntelligentBody
Twitter: www.twitter.com/ImogenRagone

For those of us who are shy or reserved – for the introvert – speaking in public (in fact doing anything we feel “exposes” us) can be very scary indeed! And that doesn’t necessarily mean speaking to a big room full of people, it could be simply introducing yourself to someone new at a party or networking event, or making a phone call.

So, what do we experience that tells us we’re scared? Tension? Shallow breathing? Dry mouth? Sweating? Heart pounding? Can’t think straight? What we’re experiencing is the fight, flight or freeze response – the dreaded three Fs! The trouble is, our body doesn’t distinguish between a truly frightening situation – a lion about to attack – and making conversation at a party!

When Louise first asked me to be a guest contributor to her blog, giving Alexander  Technique tips for calming the nervous system I was delighted, and mentally started to think of tips to do with breathing, being grounded, etc., etc. However, after a discussion with my friend and psychotherapist, Miriam Granthier, I decided that it would be most useful to start with understanding what our body is doing when we experience the 3 Fs!

Maybe the experience goes something like this (imagined internal conversation):

  • Oh no, I can’t breathe, and my mouth is all dry.
  • I can’t let this happen now, I must relax now!
  • I’m so stupid, why can’t I just relax!
  • I have to RELAX right NOW!
  • I can’t think what to say, OMG I have to RELAX!
  • Now I’m trembling, if only I could just RELAX!

And so the situation, or rather our reaction to the situation, escalates from bad to worse.

Instead, next time you’re experiencing fight, flight of freeze, I suggest trying a different, more accepting approach:

  • First Pause (important Alexander Technique principle)
  • Notice what’s happening, without judgment.
  • Talk to yourself! - internally, of course! Remind yourself that this is just your body, and it can’t distinguish between a lion about to attack and being nervous. Maybe your internal conversation goes something like this:
    • “Oh yes my neck is tight and my palms are sweating – that’s because my body thinks a lion is about to attack, but there is no lion.”
    • “There is no lion!” As you get more experienced, you could come up with a single phrase to remind yourself – maybe “there is no lion!” (A rephrasing of a colleague’s suggestion, “There is no Tiger!

Understanding our body’s response is important, and accepting it goes along way – that alone will help lessen the fear response. It’s also useful to remember excitement creates a lot of those same physiological responses. Maybe we could reframe the feeling from fear to excitement for ourselves. And, whatever the situation, it will help if you remember to pause, notice, accept and remember “there is no lion!

 

 

 

post

Marketing Tip: BE Consistent

 

I originally did this video about online marketing but the same applies to all networking. A great marketing tip is to BE consistent. This can be harder for the shy entrepreneur, especially when we are talking about in person networking.

I see many online who ‘disappear’ when life gets ‘too busy’. And I see many in person who only show up at a networking group when they have something to sell and you never see them again or they are shy and don’t make connections the first time so they don’t come back.

The key to marketing is to build relationships, community and trust and credibility. People are far more likely to buy from, or refer, those that they know or have a relationship with. personally, I am more likely to buy from someone I see often and feel I have a relationship with rather than someone who only shows up intermittently.

Decide how much time you can commit to networking on and offline and commit to showing up consistently. You might be surprised what happens.

Do you network consistently? Or do you show up when you feel like it or ‘when you have time’?

 

 

Louise Edington is the creator of the BE Vitamins to Boost Your Confidence and Profits™. Louise helps shy, reserved and introverted enterpreneurs to find their place when networking on and offline and helps them to have a Fabulous and Fearless presence whilst maintaining their authenticity. Louise will be holding her first ever two day event on August 24th and 25th in Park City, Utah. Brandy Mychals, the founder of the Character Code® system will be speaking at that event. For full details go to fabulousandfearlessconnections.com

post

BE A Teacher

 

Many entrepreneurs are in sales mode when marketing their business. A constant stream of links pushing a latest offer or a product line online or the person at the networking group who only talks about what they are selling.

This can be a HUGE turn off to your audience and actually cause people to lose trust in you, or to never gain that trust and credibility in the first place. To a shy, reserved or introverted person it is an even bigger turn off. As a shy entrepreneur myself I prefer to be gently led to a buying decision and not overwhelmed by the pushy salesperson.

Additionally, I have been trained in the pushy sales model in the past myself and I never felt good about doing it. You will feel so much more in integrity and it’s so much easier to talk about what you know rather than push offers onto people.

What actually works is to TEACH people about what you do. Own your expertise and demonstrate it. Give a lot away so your audience sees that you really know your stuff.

If you take this approach then you will feel more at peace with yourself and your audience will see you as the expert and either come to you when they need your service OR tell everyone about you and become great referral sources.

So, tell me. Do you educate people about what you do? Do you truly own your expertise? Or do you post offers and products?

post

Integrate Offline and Online Networking: Networking For The Shy!

 

Many shy, reserved and introverted entrepreneurs find business networking difficult or even painful, whether online or offline. They feel they have little to say. The extroverts in the room overwhelm them and their nerves get the better of them.

I am proof that this you can overcome this and LEARN how to network online and offline without changing yourself. Until two years ago I had run businesses (unsuccessfully) in hiding. I hoped business would come to me. Then my life started to change once I made a DECISION to learn strategies to overcome and work with my shyness. There’s no way on earth I could change core being, nor would I choose to. So I learned many ways to help myself.

My first tip for to help shy, reserved and introverted entrepreneurs is to INTEGRATE offline and online marketing.

When I meet a person either in person or online I focus on getting to know them online first of all. If I meet them in person I follow up online, usually on Facebook, just my preference. I connect with their profile and business page if they have one. I like and comment on their posts and a relationship develops. This way when we meet in person either again or for the first time I feel there is a connection already and the in person meeting (phone or face to face) is less stressful.

I have made many friends and paying customers using this method and, in fact, I am spending time with two very special friends who I first met on Facebook this coming weekend. I am flying to San Francisco for an event and being picked up at the airport, having lunch and dinner and sharing a hotel room with one of them. Imagine the possibilities if you use this technique to grow your connections!

I would love your thoughts on this tip. Do you see that this could work for you if you are shy, reserved or introverted? Please leave me a comment and tell me what you think.

BE Fabulous and Fearless

Louise

 

Louise Edington is the creator of the BE Vitamins to Boost Your Confidence and Profits™. Louise helps shy, reserved and introverted enterpreneurs to find their place when networking on and offline and helps them to have a Fabulous and Fearless presence whilst maintaining their authenticity. Louise will be holding her first ever two day event on August 24th and 25th in Park City, Utah. Brandy Mychals, the founder of the Character Code® system will be speaking at that event. For full details go to fabulousandfearlessconnections.com

 

post

BE Focused on Your ideal Client

 

One of the things I have learned in business is that the more focused you are on your ideal client the stronger your message is. This, therefore, is the focus of my latest BE Vitamin for increasing your confidence and your profits!

Marketing is all about language and the clearer the picture is of of who you are speaking to, the easier it is to write in language that will ATTRACT the people you really want to work with.

It soon became apparent to me as I developed my business that this had to be more than women of a certain age and with certain interests etc. I discovered that there were personality types that I enjoyed working with more than others. Being able to tailor my language to those people and also to spot them at networking events gives more confidence in my message and also gives more clarity in how I want to develop my coaching business.

For this reason I have become a Character Code® Coach and I am so excited that the creator of this system is taking the Character Codes® to the world in a free virtual training on Thursday the 19th April. To join that call register at tinyurl.com/BMychals and tell me what you think!

BE Fabulous and Fearless

Louise Edington

 

Louise Edington is the creator of the BE Vitamins to Boost Your Confidence and Profits™. Louise helps shy, reserved and introverted enterpreneurs to find their place when networking on and offline and helps them to have a Fabulous and Fearless presence whilst maintaining their authenticity. Louise will be holding her first ever two day event on August 24th and 25th in Park City, Utah. Brandy Mychals, the founder of the Character Code® system will be speaking at that event. For full details go to fabulousandfearlessconnections.com
post

Want To ATTRACT the right clients and not be Salesy?

 

I don’t know about you but I really DO NOT like being told I need to get on the phone to everyone I know to sell. I would rather not be in business! For this reason I have become a Licensed Character Code® Coach as my Coach, and the founder of this system, Brandy Mychals, has had a meteoric rise in business. I love her style and would like to follow her path. Brandy has just published this blog post and is offering a FREE webinar where you can get to learn all about her path to success. Please read this post and take this chance to register for the free training! Leave me a comment and tell me what you think.

Brandy writes:

Are you tired of hearing that if you’d just be more aggressive in your sales, you’d have more success in your business? 

I suffered through a lot of sales training over the years and I grew weary of the traditional, pushy model. It just wasn’t me. And, if it isn’t you either – then it is time to select a new model.

If you are like me, then that “salesy” stuff probably seems too fake…and I agree! That’s why I created the Character Code® System for Client Attraction – becauseyou don’t have to be salesy to be a success!

I’m sharing the Character Codes and my Client Attraction secrets during a WEBINAR on Thursday, April 19th and I would love for you to join me. This is the first time I’m bringing this to the worldwide audience and you’ll want to be there LIVE. No replays as the slides can only be seen during the real-time training.

To read more click here

post

How To Make Your Marketing PINTEREST-ing

Pinterest is all a buzz right now and according to some reports there is a serious amount of traffic being driven to some sites from Pinterest. This seems that it depends on what type of business you are in. However, women are flocking to the site like flies to honey so if your target market is women, as mine is, and you you are using the site for fun anyway then you may as well learn some strategies to market your business on it.

Pinterest is easy to use, lots of fun and highly visual. Users create  ‘pinboards’ from online images to reflect their interests.

However, there are a few things that business users can do to maximize for marketing.

  • It’s a SOCIAL networking site so make sure all your details are filled out in your settings so followers can contact you
  • The fact it’s a SOCIAL networking site also means engage with others by liking, commenting and repinning
  • You can tag others like on Facebook and use hashtags like on Twitter
  • Pin Your Blog Posts
  • Pin other blog posts that align with your message
  • Create interesting Pinboard names with keywords that your ideal client will search for
  • Do the same in your board descriptions and your about section
  • Pin videos, yours and other peoples, there is a whole section for videos
  • If you do events create a pinboard for the event
  • Sell products? Add the price by typing the $ symbol and the amount. This may get them featured in the Pinterest Gift section
  • Think of your brand colors and have your Pinboards represent this
  • Also have your Pinboards represent your message
  • Use the handy Pin bookmarklet to pin content
  • Install a Pin It button on your blog and a Follow Me On Pinterest button also
  • Pin consistently and steadily, not in bursts

One word of slight caution. There have been concerns raised over copyright. Pinterest are addressing these with new terms of service that are being issued tomorrow. However, still be cautious when pinning images. If there’s a Pin It button I take that as an invitation to pin.

Are you on Pinterest yet? What do you love about it? I have many other tips but would love to hear any that you may have. Please share in a comment below.

Louise Edington is an Online Business Consultant who has been described as a ‘gentle giant in business. Louise Sat on the Blogger advisory board for a Fortune 500 Company and has spoken at networking events in Utah.

post

BE Vitamins for Connection in your Business: BE Social

The second in my series of BE Vitamins for connection in your business is BE Social.

Many shy or reserved entrepreneurs (and I’m a shy extrovert so I should know!) find networking challenging either online or offline. I have found strategies to deal with this and one tip I would like to give is to BE social.

Now don’t let this scare you. I am not talking about working the whole room and becoming the life and soul of the party. Being social can mean something as simple as connecting with one person at a deeper level. Make networking about making friends and connections firstly and about gaining clients later. This applies online and offline (and should, in my opinion be the approach of ALL networking). Connect with those that you feel comfortable with and leave the rest until you have built up some relationships.

This approach genuinely works much better for the shy or reserved entrepreneur. Try it.

Are you shy or reserved? Do you find networking overwhelming? Do you have any tips for making networking more comfortable? Or do you avoid it completely?

post

BE Vitamins for Connection in your Business: BE Social

The second in my series of BE Vitamins for connection in your business is BE Social.

Many shy or reserved entrepreneurs (and I’m a shy extrovert so I should know!) find networking challenging either online or offline. I have found strategies to deal with this and one tip I would like to give is to BE social.

Now don’t let this scare you. I am not talking about working the whole room and becoming the life and soul of the party. Being social can mean something as simple as connecting with one person at a deeper level. Make networking about making friends and connections firstly and about gaining clients later. This applies online and offline (and should, in my opinion be the approach of ALL networking). Connect with those that you feel comfortable with and leave the rest until you have built up some relationships.

This approach genuinely works much better for the shy or reserved entrepreneur. Try it.

Are you shy or reserved? Do you find networking overwhelming? Do you have any tips for making networking more comfortable? Or do you avoid it completely?

post

BE Clear in Your Messaging

 

One of the things I have learned as I have developed my own business and client base is that having a core message or a WHY is one of the key components in attraction marketing.

For me the development of that message has been a process and my message has actually even changed since this video as I went through some deeper work through my training to become a Character Code Coach™. I realize at the depth of my message is to ‘trust that you are enough‘.

  • enough to BE you online
  • enough not to try and please everyone
  • enough to be successful in your business
  • enough to have the life of your dreams

This is at the core of everything I teach my clients and through that their social media presence grows in strength as they increase their confidence and trust that they don’t need to hide behind a product or a logo.

Once this is grasped their business starts to soar.

So I ask you, what is your message? Are you clear?