Pinterest is all a buzz right now and according to some reports there is a serious amount of traffic being driven to some sites from Pinterest. This seems that it depends on what type of business you are in. However, women are flocking to the site like flies to honey so if your target market is women, as mine is, and you you are using the site for fun anyway then you may as well learn some strategies to market your business on it.
Pinterest is easy to use, lots of fun and highly visual. Users create ‘pinboards’ from online images to reflect their interests.
However, there are a few things that business users can do to maximize for marketing.
- It’s a SOCIAL networking site so make sure all your details are filled out in your settings so followers can contact you
- The fact it’s a SOCIAL networking site also means engage with others by liking, commenting and repinning
- You can tag others like on Facebook and use hashtags like on Twitter
- Pin Your Blog Posts
- Pin other blog posts that align with your message
- Create interesting Pinboard names with keywords that your ideal client will search for
- Do the same in your board descriptions and your about section
- Pin videos, yours and other peoples, there is a whole section for videos
- If you do events create a pinboard for the event
- Sell products? Add the price by typing the $ symbol and the amount. This may get them featured in the Pinterest Gift section
- Think of your brand colors and have your Pinboards represent this
- Also have your Pinboards represent your message
- Use the handy Pin bookmarklet to pin content
- Install a Pin It button on your blog and a Follow Me On Pinterest button also
- Pin consistently and steadily, not in bursts
One word of slight caution. There have been concerns raised over copyright. Pinterest are addressing these with new terms of service that are being issued tomorrow. However, still be cautious when pinning images. If there’s a Pin It button I take that as an invitation to pin.
Are you on Pinterest yet? What do you love about it? I have many other tips but would love to hear any that you may have. Please share in a comment below.
Louise Edington is an Online Business Consultant who has been described as a ‘gentle giant in business. Louise Sat on the Blogger advisory board for a Fortune 500 Company and has spoken at networking events in Utah.